Performance Marketing Analyst with German

About SUNZINET Poland

SUNZINET  is a thriving digital transforming agency that has over 170 unique people on board in various positions: developers, project managers, UX/UI designers and motion designers. Thinking out of the box, we create state-of-the-art web applications while offering tailor-made solutions and adjusting custom products. We are working with big players such as Bayer, Boesner, Canon, O.P.I and Volvo.

 

Your Tasks

Are you passionate about digital marketing and want to not only use data, but also understand it? Then you've come to the right place. We are looking for a Digital Marketing Manager with a focus on web analytics and search engine optimisation who is enthusiastic about data, Google Analytics and Google Tag Manager.

What you can expect: 
- Pure variety: In addition to your focus on web analytics & SEO, you will have interfaces to all disciplines of digital marketing – from SEA and conversion rate optimisation to marketing automation & CRM.
- Practical experience: Collaboration in the design and implementation of marketing strategies, from the creation of tracking concepts to SEO audits & optimisations for search engines and LLMs, and advising our customers.
- Responsibility from day one: Direct customer contact and technical consulting are just as much a part of the job as developing and implementing holistic marketing strategies.
- Individual support: An experienced mentor will be at your side so that you can learn and grow at your own pace

Your responsibilities:
- Developing tracking concepts and implementing them using tools such as Google Tag Manager, Google Analytics, Matomo Analytics or comparable solutions.
- Setting up website and shop tracking and creating meaningful dashboards and reports.
- Collaboration in the setup, monitoring and optimisation of campaigns (SEA, social ads, display, video, native ads).
- Creating audits, competition and potential analyses on a technical and editorial level.
- Topic and keyword research for the development of SEO strategies at the content level.
- Ongoing SEO optimisation in web interfaces (TYPO3, Wordpress, Shopware, Drupal, JavaScript).
- Support for relaunches and briefing on technical SEO measures
- Monitoring and reporting of KPIs with regard to performance marketing & SEO
- Active participation in various digital marketing disciplines (focus: web analysis & tracking; also performance marketing, marketing automation, conversion rate optimisation)
- Direct communication with customers to develop and implement solutions and present results. 

Your qualifications

- Initial experience: 2+ years of experience with Google Tag Manager, Google Analytics or other tracking and analysis tools or SEO measures – whether through your studies, training or initial professional experience.

- Basic technical understanding: Terms such as tracking pixels, cookies or hreflang do not scare you – they spark your curiosity.

- Analytical thinking: You love working with numbers and data, identifying trends and deriving optimisations from them.

- Initiative: You have the drive to familiarise yourself with new topics independently and contribute your own idea

- Communication: You are confident in communicating with customers and colleagues – whether by email, Teams or in person.

- Courage: You are keen to work actively with customers and do not hesitate to put forward and try out your own ideas.

-Languages: English-B2 and German-C1

We Offer

Martyna Gierszewska 
HR Specialist
martyna.gierszewska@sunzinet.com